Portfolio
Dominating the Migration & Education Search Industry: KBA Global
Client
Organic Growth
900%+
Industry
Start of SEO Campaign
About the Project
KBA Web discovered that KBA Global’s website was badly designed, had lengthy URLs, and wasn’t SEO-friendly.
Although there wasn’t much content, we could see that the website had been up for a while and had gained Google’s trust. That being said, when scouting the competitors, we realised they had roughly 10–20 times as much content and backlinks.
We established three main goals to improve KBA Global’s online presence:
- Improve site navigation, site loading speed, mobile responsiveness and overall user experience
- Increase domain authority to up chances of ranking in search results
- Increase organic traffic
The Solution
Here’s what we did to help KBA Global overcome their challenges and increase its traffic.
01
The Website was redesigned
We fixed technical issues affecting site speed and mobile responsiveness, and revamped the entire site design to improve the interface and navigation. SEO-wise, we optimised page headings, meta tags and URLs to help them rank better for their target keywords.
02
DR increased to 24
We focused on acquiring backlinks via manual outreach and guest posting. To ensure the quality of these links, we manually reviewed each potential referring site to detect any indications of spam, and set minimum criteria for both domain rating and traffic.
03
Regular Content
From our competitive analysis, we found that top-ranking pages lack information structure and content organisation. We consistently crafted and published better blogs and articles, boosting organic traffic by 11x within 6 months of starting the SEO campaign.
Project Highlights
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